PURE LIGHTSulfate-Free Brightening ShampooWhat is it? Pure Light Brightening Shampoo and Conditioner is the first sulfate-free cleansing and conditioning system formulated to instantly brighten and whiten blonde, highlighted, or natural silver/white hair. Pure Light's proprietary system of optical brighteners instantly eliminates unwanted yellow tones and off-casts generally associated with light blonde and white hair. Why is it different? Both Pure Light Shampoo and Conditioner contain Pravana's exclusive Naturceutical Complex UVA and UVB ultra violet inhibitors block the effects of the sun on the hair fiber and hair color. Human hair keratin amino acids, silk amino acids and wheat protein coupled with natural soothing botanicals provide vital and unique protection and strength. Pure Light Brightening Shampoo and Conditioner have a pH of 5.5 and are free of animal by-products and any animal testing. Who is it for? Pure Light Brightening Shampoo and Conditioner are formulated for any salon client with light blonde or white/silver hair who wants to achieve a brighter, whiter look. Clients with blonde hair who want to neutralize yellow tones DIRECTIONS : Wet hair, apply and work into lather, let act for 3-5 minutes. Rinse.SIZE : Net Wt. 10.1 fl oz / 300 mlSulfate-Free ShampooMost every other shampoo on the market today uses either sodium lauryl sulfate, sodium laureth sulfate, or a similar sulfate-based surfactant as a primary cleansing ingredient. These ingredients are known irritants, drying to the hair and can aggressively strip hair color. While a few others may claim it, all PRAVANA shampoos are truly Sulfate-free. The result: hair color lasts longer, and without risk or irritation to the user.
to be used by blondes or grays looking to get rid of unsightly yellowing due to the environment or coloring of hair
shampoo, allow to sit in hair for up to 5 minutes. Do Not allow shampoo to sit for longer than 2 minutes on hair that is damaged by bleach. Rinse and repeat 1-2 times weekly til desired shade is reached.
|Shipping Weight||10.4 ounces|