Mr. Burberry. A man of contrasts. Classic yet contemporary; sophisticated and sensual. A sartorial elegance with a rebellious attitude. Authentic and British. London is his home, a city of subtlety and surprise. Like him, it is refined and elegant, not pristine or perfect. An energy and irreverence define their style. Mr. Burberry captures the essence of London and its moments, fusing classic scents of British perfumery with unexpected ingredients. Fresh and crafted top notes of crisp, zesty grapefruit, cut with a seductive base of earthy vetiver and smoky guaiac wood. The bottle is inspired by the iconic black Burberry trench coat, its quality, craftsmanship, style and timeless appeal. Celebrated for its innovative protective qualities and lauded for its versatility and durability. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago. Brand Story British. Effortless. Runway Inspired. Thats Burberry