Swatch Mens None Quartz Plastic Strap, Black, 12.5 Casual Watch (Model: LB153)

Product Description Classy and classic, something new (LB153) reminds us that timeless looks are the most fashionable. The Black plastic strap matches the case and the print on the white dial. The Swatch Story The Swatch brand was established in 1983 to meet a need in the market for affordable timepieces with Swiss craftsmanship. In short order, Swatch watches became not only a commercial success but an iconic design venture which captured the attention of everyone from artists to kids. In the process of filling a niche in the watchmaking world, Swatch watches for men, women, and children innovated and revived the Swiss watch industry. Swatch